A spokesperson is needed to make an announcement and you’re the only one available with the relevant expertise. Or you’re invited onto a news programme to provide some background to a topical story. Or you're asked to talk about your company's activities and you know their reputation may depend on the answers you give ...

The media plays such an important role these days that there’s a good chance you might find yourself suddenly in the spotlight. Will you freeze up and say the wrong thing? Or will you emerge ‘looking good’, with your name and credibility intact? Whether you’re giving a quick interview or a formal press conference, promoting yourself or your product, you need to feel confident and competent, unphased by the microphone under your nose or the camera trained upon you.
With media training you will:
learn the golden rules of interview techniques
discover the ‘dos’, ‘don’ts’ and possible pitfalls - and how to turn them into opportunities
practice taking positive control of interviews, steering them in the direction you want to go to get maximum impact from any media coverage
develop the art of ‘being yourself’ on camera and learn how to project the right image for yourself and your organisation
work at constructing effective ‘sound bites’ to put your message across clearly and effectively
get valuable experience on camera and microphone and see for yourself what works and what doesn’t work.